Pay per Performance Affiliate Marketing solutions for advertisers

Advertising Models

Advertising your affiliate marketing campaign with advortis.com is a simple process and we can provide a variety of models to help you achieve your affiliate marketing goals.

We offer advertisers 3 main advertising models, which include CPL (cost per lead), CPA (cost-per-action) and CPC (cost-per-click). Depending on the campaign objectives we can assign a suitable model to ensure the very best R.O.I. Please see below for a brief description of the different advertising models on offer.

CPL (Cost-Per-Lead)

The CPL model is mostly used by advertisers who are looking for users to complete a lead on their site, such as filling in a registration form, entering a competition or requesting further information. In order for a campaign to qualify as a CPL campaign, the end user should not be required to make any online payments or download any software/applications. If you are looking to grow your user mailing list or member database or increase your brochure or mail order database, this is a great option as you only pay when the desired lead has been carried out. In order for us to track the activity, traffic and leads sent through our network, we would need to place a small piece of tracking code on the thank you page or the page that is displayed to the user once they have carried out the desired lead.

CPA (Cost-Per-Acquisition)

The CPA model is mostly suited to advertiser campaigns that require users to carry out a specific action on their web site, such as make a purchase, commit to a paid subscription or download a software application. if your campaign requires the user to provide credit card details, this will also be classed as an action. For ecommerce sites, this is a highly effective form of advertising because the advertiser only pays a commission when a desired action/sale has taken place on their site. This makes it very easy for advertisers to manage and measure their R.O.I. In order for us to track the activity, traffic and leads sent through our network, we would need to place a small piece of tracking code on the thank you page or the page that is displayed to the user once they have carried out the desired lead.

CPC (Cost-Per-Click)

The CPC model is a used by advertisers whose main goal is to drive traffic to their web site to raise awareness for their site, service or products. The difference between this form of advertising and traditional display advertising is that the advertiser will only pay for clicks sent through to their site based on a price per click.

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